The Tartar Steppe Review Essay Example

The Tartar Steppe Review Paper Essay on The Tartar Steppe I read books I choose spontaneously. Hand offhand pulls with bookshelves Tomiki .. opens at a random location and tasting the eye. One paragraph is usually enough. And what is most interesting, something like this is that the next book will show exactly the most relevant questions for me. Let not the right, but at least indirectly. About the book Dino Buzzati The Tartar Steppe we can say that it was not just a response to my questions of middle-aged men. It was the last Chinese warning that fate put in my hands. Such a direct allegory of his own life, Ive never met In front of me appeared on the pages of the book one persons life -. Officer Giovanni Drogo, who devoted himself to the army. And went to serve in an abandoned frontier fortress, which became in the end it mousetrap More specifically mousetrap was not the army as such, and not even the fortress, and the illusion that taking some decisions in our lives, we always we are able to cancel them, change; hitting a dead end in life, at any time, be able to go back. We will write a custom essay sample on The Tartar Steppe Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Tartar Steppe Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Tartar Steppe Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As if in mockery of the fate of the young officer immediately gave him such an illusory chance of fate -vyrvatsya traps. When Giovanni still had the strength to do it. But Drogo ignored them and with this first step event raced in Rapid shooting a mans life in front of unfolded bud, blossomed and withered curled lump. And, as the story progresses the speed of the fading only increased What, in my opinion, was the reason for such an exchange of life Giovanni -. Any step towards illusion, any concession to her, her makeup changes us It makes more weak-willed, conformal The illusion addictive. Today, you say to yourself no, I do not like it, but I put up, gather strength and I will tear. Besides, Im not alone here, we can not as we all make mistakes And after a while you already see the open doors and you do not want to go through them you become a stranger to the world of freedom, youve already formatted Similarly, it seems a world of heroes Kobo Abes Woman in the Dunes, who also spent all of his life force to internally search for the meaning of the eternal struggle with the sand at some point refuse to newfound freedom. Consciousness, turned inside out for freedom is no longer needed. I do not know how I would have reacted to the book Dino Buzzati, I read it in his youth. Might have said to himself, thats for sure no matter what illusions do not get caught. But I read it, already being tightly strung on a hook of self-deception. And, probably, because of its OTFORMATIROVANY, I was horrified to this discovery. With some hooks, I did not tear. But life is full and those who lie in wait for me, today, and tomorrow. And can, thanks to this book, I have at least a part of the illusion was waiting for me I can still get around and snatch yourself at least a piece of freedom.

A Good Editor Can Help You Become a Better Writer

A Good Editor Can Help You Become a Better Writer Today, most of us find that we have to write more often than we thought we ever would. We are definitely not professional writers. In fact, many of us dont want to be writers at all. We struggle through English classes in high school, composition classes in undergraduate school, thesis work in graduate school. We write only when we have to write, wishing all the while, as we revise endlessly at three in the morning, that the project were struggling with was already completed.When we receive our degrees and go into the real world, we find that nothing has changed. Our reasons for writing became even stronger. We discover that the world in the information age does indeed run on words, words that constantly appear in team meetings, statistical documentation, projects, proposals, press releases, memos and letters, and executive summaries – the list goes on and on, and all of it is communication that is essential to our career advancement. We find that despite that technical gadget called a computer, we still have to be creative and learn how to communicate in the best manner possible. It all, of course, means more writing!So what is a frustrated, overworked person to do? The answer is simple. If you want to become a better writer, find a good editor. A good editor can act in numerous ways to help you become a good writer. A good editor is a blessing, disguised in formatted red ink, lined strikeovers of your copy, and inserted, often weird, comments that help you discover suddenly what you really want to say and how to say it better.A good editor can make you a better writer because that person will make you look at your writing from a different point of view. An editor sees your writing from a fresh perspective, and when you get your document back and work on it again, you suddenly find you are looking at your writing more closely. You will have to make some decisions too, which will also help turn you into a better writer.You will have to decide whether to accept the editors offered changes or keep what you had in your draft. You will have to decide whether you agree or disagree with the editors criticism of your topic, your arguments, and your conclusions. In short, you will have to learn how to defend your document. In so doing, you will not only see its strengths; you will suddenly learn its weaknesses. Great editors in the publishing world, like Maxwell Perkins and Bennett Cerf, and most recently Jacqueline Kennedy Onassis with Viking Press, have worked on just these tasks, as they helped some of the greatest writers polish their masterpieces.So when you find a good editor, what can you expect that editor to do? The following descriptions cover a few of the writer benefits a good editor can provide:A mentor – a good editor is a helpmate, a cheerleader who will keep you writing, and despite how convoluted your work is or how complete, will offer praise and encouragement to keep you writing and rewriting.An instructor  œ a good editor will teach by explaining the concepts behind the red typed changes and the comments to re-organize or focus or stay on topic or clarify or expand. You will learn not to make those grammar errors you have always made because now you are beginning to understand the rules. You will learn how to replace the wrong word with the right word that really communicates the idea you have stored so precisely in your head, but cant get down on paper or the computer screen. You learn about the Whys of Writing, and amazingly, start to like the process, if not love it. Learning how to write clearly is a major high.A second pair of eyes – a good editor looks at your copy with fresh eyes and without an ongoing headache (hopefully). One of the tenets of writing is to set aside a newly written draft and let it steep like a good cup of tea. An editor can see the potential of that cup of tea because he or she didnt brew it. That impression from the other side of the room is invaluab le to any writer. An editor can see the flaws of your logic or point out the details that you missed. In doing so, your editor will speed up the process for you, the writer.A devils advocate – a good editor is not afraid to appeal to your artistic and creative conscience. A little like Jiminy Cricket in Disneys Pinocchio, an editor will be your conscience, play the role of lawyer, philosopher, and critic to help you evaluate your ideas and your logical, truthful, and even accurate expression of them. Whether you are off the wall, or on the beaten track, or arguing a unique point of view that needs clarification, an editor can give you valuable feedback about your creative ideas and help you find your true voice.A personal organizer – a good editor will keep you striving to meet your deadline and help you produce the best product possible. Your editor will be a stickler in finding and drawing to your attention (sometimes a bit annoyingly) the silly proofreading mistakes you just keep on making, as you try to be creative, productive, and finished.No matter what kind of material you want or need to produce, any time a person writes, input is vital. Writing is a solitary job. It can be a pretty lonely exercise to sit and stare at your computer or a blank sheet of paper while you try to pull the words out of your head and birth that marvelous idea you know in your creative mind was just what you wanted to say.Writers need contact and input, praise and disagreement. Editors can do that with great aplomb when they are good. Your editor is your creative partner, who after he or she has helped you to make the best possible impression with your writing, fades silently away until the next time help is needed. Where else could you find a better partnership than that?

Getting to Know Your Protagonist How to Create “Real” Characters - Freewrite Store

Getting to Know Your Protagonist How to Create â€Å"Real† Characters - Freewrite Store Have you ever read a book where the characters seem so real it’s like they could step off the page and sit down for a coffee with you? Those are the kinds of characters I love - the ones you almost miss when the novel comes to an end. Unfortunately, too many books I read contain characters that seem little more than cardboard cutouts. Being able to craft a protagonist in your story that is three-dimensional and totally â€Å"real† is a skill that a lot of novelists struggle with. If you find it difficult to create those kinds of characters, you’re certainly not alone - but it’s absolutely possible to learn this skill. And it’s not as hard as you might think it is! Keep reading if you want to discover powerful secrets for creating characters that jump right off the page. What Not  To Do You’ve probably come across those questionnaires that many ‘how-to-write’ websites love so much. You know the questions I mean - the ones that are supposed to help you get to know your characters by having you fill in every detail of your character’s life. Where they were born, their middle name, how their parents met, their job, their hobbies†¦ and so on. Here’s my first piece of advice. Don’t rely on those kinds of questionnaires to bring your characters to life. Sure, it can help to have those details to hand when you’re writing, but I’m afraid they’re not going to give you three-dimensional characters. It’s not facts that bring your characters to life. Getting Under Your Protagonist’s Skin Being able to describe what your character looks like is useful, but it’s not what makes him come alive in your reader’s mind. Instead, you need to focus on what makes your character tick. To get under your characters’ skin, you need to know the answers to these kinds of questions: What motivates him? What is she afraid of? Is she emotional, passionate and extroverted or placid, gentle and introverted? What secrets does he have that he’s afraid that others may reject him because of? What influences her decision-making? What’s his life-story? What makes her happy? What makes him angry? How does she present herself to others - and is that at odds at how she feels inside? What are the experiences that have shaped his opinions and reactions to different situations? The emotional details of your protagonist’s psyche are far more important than being able to describe the color of his hair or the layout of her home. When I write fiction, I’ve been known to spend more time getting to know my characters innermost secrets than I actually spend on writing the novel. Taking the time to really get under your characters’ skin can be frustrating when you just want to sit down and write, but trust me, the effort is absolutely worth it. When I look at some of the stories I wrote before I discovered the secrets of bringing my characters to life on the page, I’m embarrassed by how two-dimensional the characters seem. I didn’t spend enough time understanding what made my protagonists tick, and it shows. I’m going to take you through my own 3-step process for creating realistic characters so that you can easily follow a tried-and-tested technique that really works. 3 Powerful Steps Toward Understanding Your Protagonists When you start the process of bringing your characters to life, I suggest you open a new document for each protagonist. This is where you can keep and organize all the details you ‘discover’ and have a handy reference when you start to write your novel. This technique also works for short stories, but you won’t need quite so much detail! Step 1: Exploring the Psyche The psyche of your protagonist and other characters is where their motivations lie. There are different aspects to this - both conscious and subconscious. While it may seem a little weird at first to dig into the subconscious of a character that you’re creating, investing time in this exercise really pays off. To explore your protagonist’s psyche, you need to ask deep and searching questions and dig into as much detail as you can. If you find that you’re struggling with this exercise, you might want to try the ‘empty chair’ visualization. Put a chair opposite you and imagine that your character is sitting in it. Ask them the following questions, as you might do if it was a friend sitting in the chair. What is your primary goal and why is it so important to you? What is the deepest desire in your life? Do you worry that you’ll never reach the point where that deepest desire is realized? If so, why is that? What are you most afraid of? What are your core beliefs about yourself, other people, and the world around you? Do you believe in fairytales? What are your views about marriage, divorce, happiness, success, and failure? If you could sum up your fundamental beliefs in a single sentence, what would that sentence be? What three values describe you the most closely? What principles do you believe should always be adhered to? What drives you to get out of bed every morning? At the end of this exercise, you will have a pretty good insight into the conscious and subconscious things that make your character who they are. If there are other questions you want to ask, go ahead and ask them - this list isn’t an exhaustive one! Step 2: Examining their Behavior Knowing how your character will react in different situations can help you to craft scenes that really bring your protagonist to life. We’ll be looking at why they behave the way they do in step 3, so in this step, you need to focus solely on your character’s behavior and actions. Instead of asking your character questions, this step requires you to really exercise your imagination. By the time you’ve finished with this step, you’ll be confident in knowing how your character will react in a whole range of situations, and it’s this kind of detailed knowledge that allows you to bring your protagonist to life on the page. You’re going to be putting your protagonist (and other key characters) into a range of hypothetical situations, so this step can take a while! You don’t have to go through all the scenarios at once, though - it’s something you can come back to later if you’re short on time. Scenario 1 Your protagonist leaves the office and rides the elevator to the underground garage to get their car to head home. As they’re pulling out of the garage, a black sedan comes hurtling towards them and rear-ends their vehicle. What does your protagonist do? Scenario 2 The phone rings in the middle of the night. Your protagonist sees that it’s an ‘unknown number’ and ignores the call. In the morning, they check voicemail and learn that a friend or family member has been involved in an accident. By the time they get to the hospital, the person has passed away. How do they react? Scenario 3 Your protagonist heads out on a hike one Saturday morning after a busy week at work. After a couple of hours, they come across an abandoned campsite. There’s a still-smoldering campfire that suggests that it’s not long since someone left in a hurry. Suddenly, your protagonist hears the sound of someone sobbing. What do they do? Scenario 4 Your character spends several hours at a family picnic attended by extended family and friends. They have a secret that they thought no one is aware of, but then their cousin makes a comment that suggests the secret is out of the bag. What does your protagonist do? Scenario 5 It’s vacation time, and your protagonist is vacationing in Jamaica. While they’re lazing by the pool, a stranger asks a too-intimate question. How does your protagonist respond? Scenario 6 New neighbors have moved in, and the whole neighborhood is talking about them because they’re not the kind of people who normally live in this part of town (for whatever reason, it’s up to you!). Your protagonist is mowing the front lawn when the new neighbors come out of the house. How does your character respond to them? Scenario 7 Your protagonist discovers that they have a stalker. What aspects of their personality emerge in response to the chilling situation? Scenario 8 At work, your protagonist’s line manager is deported because she’s breached the terms of her visa. Suddenly, your character has to step into a leadership role that they’ve never been trained for. How do they respond, and what kind of leader do they make? Scenario 9 Your protagonist is talking to a friend when they suddenly realize that they’ve caught their friend in a lie. How do they react? (You can flip this one and imagine how your character would behave if a friend discovered that your character has been lying to them). Scenario 10 There’s a freak storm that knocks out the power and phone lines and leaves your character stuck in the office, unable to get home because of flash flooding. Their twelve-year-old child is home alone. How does your character respond to the crisis? If you want to try more scenarios to delve even deeper into your character’s behavior, feel free to create your own! Step 3: Understanding their Influences Now that you understand your character’s psyche a little more, and you’ve delved into the way that they behave, it’s time to start exploring the things that have shaped them as a person. To a certain extent, this is similar to knowing your character’s backstory, but in this exercise, you’ll be delving a bit deeper and exploring facts that might never be revealed in your novel. Backstory is usually used as part of the novel in some form or another, but many of the details that you’ll be uncovering in this exercise are about helping you to understand your characters, rather than providing the context in a story. You can use the empty chair technique again to ask your character about the things that have made them who they are. What is your earliest memory? How have your early experiences impacted on your personality? For example, have they made you: Reserved/shy? Fearful? Timid? Aggressive? Confrontational? Anxious? Determined? Confident? Tell me about your childhood. What kind of relationship do you have with your parents and other close family members? How old were you when you had your first kiss? What were your experiences at school like? Were you encouraged to express yourself as a child? Can you tell me about the 7 most challenging and/or life-changing events you’ve experienced in your life? How have these events shaped you? Do you find it easy to trust other people? Why/why not? Who was your first crush, and why were you attracted to them? When you are faced with a threatening situation, is your immediate response one of fight, flight or freeze? Again, this isn’t an exhaustive list of questions, so feel free to add others that you think will deepen your understanding of your character(s). Real Characters Require Real Effort It would be great if there was a quick and easy way to create characters that just leap off the page, but unfortunately, there isn’t. Cutting corners when you’re creating characters leads to two-dimensional characters that your readers will quickly lose interest in and forget about once the novel is over. If you want characters that are going to stay in your readers’ minds and give you a solid fanbase for future books featuring the same characters, then you’re going to have to put the time in. Trust me, you won’t regret it. What’s more, if you’re planning a series then you only have to get to know your protagonist once, so future novels will be ‘easier’ to write.    About the author: Ariella is an experienced copywriter, editor, and digital marketing consultant. Driven by a passion for writing and content creation she takes pride in producing articles that deliver the latest information in an engaging manner and marketing campaigns that deliver exceptional results. Ariella has a BA (Hons) in English Language and Creative Writing (First), an MA in Theology and Ministry, and is a published author of three novels and a bestselling non-fiction book. A creative at heart, Ariella has 14 years’ industry experience and always aims to keep abreast of current trends and developments. She lives in the UK with her three beagles Zeke, Hope, and Sandy, who always make life interesting.

Assess the extent to which governments shape the global oil economy Essay

Assess the extent to which governments shape the global oil economy. In your analysis, consider the respective roles of nature, industrial structure and war - Essay Example y by oil prices, since it is the major economic activities in such countries factors such as political corruption, foreign debt, militarization, and power intervention are problems that this countries experience. Energy is a key driver of growth and industrialization in this century. The current global economy relies heavily on oil as a form of energy, manufacturing, transport and other key industry depend on oil either directly or indirectly. Some of the household goods as well as cooking gas is as a result of oil, hence, the global population depends heavily on oil. Due to this reasons oil prices have been reported to be very volatile, and this has affected both developed and developing nations. Fluctuations of oil prices shift political balances around the globe. When the oil prices are high the exporters tend to gain power, but face severe challenges when the prices drops (Bridge and Le billion, 2012). The need to control sources of oil has historically made many countries to go to war. For instance, the US paced an oil embargo over Japan, which obstructed 80 percent of its oil supply. This then prompted Japan to join World War II with the embargo being one of their key motivator. Oil industry is a continuous process that involves extraction of oil from the earth. There are two levels in this industry structure, upstream and downstream. Upstream comprises activities such as explorations, looking for oil bearing lands, construction of gas separators and oil well infrastructure. Downstream comprises of activities such as transportation that is sometimes done through pipelines, railroads and tankers; refining, which is the process of converting crude oil to usable products such as gasoline and fuel oil; and finally marketing that is done by setting up petrol stations. This industry is capital intensive despite using sophisticated technology in present times (Bridge and Le billion, 2012). Everything from production requires large amount of capitals and this has

Viral Marketing Campaign for the Movie Cloverfield Essay

Viral Marketing Campaign for the Movie Cloverfield - Essay Example The marketing for this movie was solely based on exploiting the adventurous instinct of the humans and a deliberate effort was made to create an environment that greatly boost the chances of the movie to do good on the box office and it did. Many sites on the internet boasted the marketing campaign of the movie which many termed as mouth watering technique to money and consumers closer to you. The recent presidential campaign of Barak Obama is also dubbed as viral marketing technique to raise funds for his electoral campaign as he has been able to better the fund raising efforts more than the money making machine of Clintons’. Thus no technique, no source has been more effective and efficient than viral marketing in terms of exploiting the social bond between people. In a world where community concepts are being limited to the FACEBOOK.COM and ORKUT.COM virtual spaces, viral marketing is something which have the power to tap the changing social structures of the society. So what actually Viral Marketing is? The subsequent section will discuss about it so be prepared to read about one of the most fascinating tricks of modern corporate world Viral Marketing is a technique which uses already existing social networks to produce and increase awareness of a brand or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of Pathological and computer viruses. In its essence, viral marketing is marketing phenomenon where people use to spread word of mouth for a product or service and it spreads, it tend to get much bigger and bigger in its scope and influence. This kind of viral marketing can take place through various means mainly through the use of internet. The sources on internet include video clips, flash games, eBooks etc. since most of these tools are feely available to most of the people using them therefore it becomes fun and adventure to follow the marketing techniques

Personal Wellness Planning Assessment Essay Example for Free

Personal Wellness Planning Assessment Essay Copy and paste the questions into a word processing program. Answer all questions completely and then submit them to your instructor. Warm-Up (Questions to help you prepare to write your goals) 1. Describe your current level of physical activity. How often do you participate in moderate to high intensity activity in an average week? Moderate, I participate in About 3 or more times a week of physical activity 2. Discuss at least three physical activities you enjoy participating in or wish to participate in. I am on Soccer team for orlando city soccer I practice twice a week and have games once a week I do Horses ridding once a week for about a 1 and half Swimming I have a pool in my yard so I swim a lot and enjoy it Goals 3. Create at least one goal for each of the following wellness categories. Personalize each of your goals for the time enrolled in the course. Be sure that each goal is measureable, attainable, and has a specific deadline. Also, be sure each goal is written in complete sentences. Physical Wellness Goal: My physical wellness goal to run at least a mile every day to stay in shape. Emotional Wellness Goal: My emotional wellness goal is to attend yoga classes once a week.to reduce stress and be relaxed. Social Wellness Goal: My social wellness goal is to join a club at school before the end of the year . Academic Wellness Goal: my Academic Wellness goal is to study for every test and quiz day before Cool Down (Reflection questions based on the goals you’ve written) 4. What do you think will be the most challenging goal for you, and why? My Academic wellness Goal will be the most challenging goal for me its hard for  me to reamber to study days before a test at least every single day till I take it. 5. Describe any challenges or hesitations you have about your goals or the activity requirements for this course. The challenges or hesitations I have about the goals and activitys for this course is having to work our all the time and record your work outs. 6. Explain how fitness testing and test results can affect your overall fitness. Test results and fitness testing can affect your overall fitness by showing you want you need to improve on and what you do better at. 7. No matter your living situation, it is up to you to make daily decisions that affect your well-being. What is your role and responsibility for maintaining and improving your health? My role and responsibility for maintaining and improving my health is maintaining a healthy body weigh, eating heathy and working out.

minid Species :: essays papers

minid Species The time of the split between humans and living apes used to be thought to have occurred 15 to 20 million years ago, or even up to 30 or 40 million years ago. Some apes occurring within that time period, such as Ramapithecus, used to be considered as hominids, and possible ancestors of humans. Later fossil finds indicated that Ramapi Hothecus was more closely related to the orang-utan, and new biochemical evidence indicated that the last common ancestor of hominids and apes occurred between 5 and 10 million years ago, and probably in the lower end of that range. Ramapithecus therefore is no longer considered a hominid. The species here are listed roughly in order of appearance in the fossil record (note that this ordering is not meant to represent an evolutionary sequence), except that the robust australopithecines are kept together. Ardipithecus ramidus It is the oldest known hominid species, found in the Middle Awash region of Ethiopia in 1994 by Tim White and dated at 4.4 million years. Most remains are skull fragments. Indirect evidence suggests that it was possibly bipedal, and that some individuals were about 122 cm (4'0") tall. The teeth are intermediate between those of earlier apes and A. afarensis, but one baby tooth is very primitive, resembling a chimpanzee tooth more than any other known hominid tooth. Other fossils found with ramidus indicate that it may have been a forest dweller. This may cause modification of current theories about why hominids became bipedal, which often link bipedalism with a move to a savannah environment. Australopithecus anamensis This species was found in 1994 by Maeve Leakey in Kanapoi and Allia Bay situated in North Kenya. The material consists of 9 fossils, mostly found in 1994, from Kanapoi, and 12 fossils, mostly teeth found in 1988, from Allia Bay. Anamensis existed between 4.2 and 3.9 million years ago, and has a mixture of primitive features in the skull, and advanced features in the body. The teeth and jaws are very similar to those of older fossil apes. A partial tibia is strong evidence of bipedality, and a lower humerus is extremely humanlike. Australopithecus afarensis A. afarensis existed between 3.9 and 3.0 million years ago. The first of its fossils were found in the mid 1970s along the East African Rift valley. Afarensis had an apelike face with a low forehead, a bony ridge over the eyes, a flat nose, and no chin. minid Species :: essays papers minid Species The time of the split between humans and living apes used to be thought to have occurred 15 to 20 million years ago, or even up to 30 or 40 million years ago. Some apes occurring within that time period, such as Ramapithecus, used to be considered as hominids, and possible ancestors of humans. Later fossil finds indicated that Ramapi Hothecus was more closely related to the orang-utan, and new biochemical evidence indicated that the last common ancestor of hominids and apes occurred between 5 and 10 million years ago, and probably in the lower end of that range. Ramapithecus therefore is no longer considered a hominid. The species here are listed roughly in order of appearance in the fossil record (note that this ordering is not meant to represent an evolutionary sequence), except that the robust australopithecines are kept together. Ardipithecus ramidus It is the oldest known hominid species, found in the Middle Awash region of Ethiopia in 1994 by Tim White and dated at 4.4 million years. Most remains are skull fragments. Indirect evidence suggests that it was possibly bipedal, and that some individuals were about 122 cm (4'0") tall. The teeth are intermediate between those of earlier apes and A. afarensis, but one baby tooth is very primitive, resembling a chimpanzee tooth more than any other known hominid tooth. Other fossils found with ramidus indicate that it may have been a forest dweller. This may cause modification of current theories about why hominids became bipedal, which often link bipedalism with a move to a savannah environment. Australopithecus anamensis This species was found in 1994 by Maeve Leakey in Kanapoi and Allia Bay situated in North Kenya. The material consists of 9 fossils, mostly found in 1994, from Kanapoi, and 12 fossils, mostly teeth found in 1988, from Allia Bay. Anamensis existed between 4.2 and 3.9 million years ago, and has a mixture of primitive features in the skull, and advanced features in the body. The teeth and jaws are very similar to those of older fossil apes. A partial tibia is strong evidence of bipedality, and a lower humerus is extremely humanlike. Australopithecus afarensis A. afarensis existed between 3.9 and 3.0 million years ago. The first of its fossils were found in the mid 1970s along the East African Rift valley. Afarensis had an apelike face with a low forehead, a bony ridge over the eyes, a flat nose, and no chin.

L’Oreal : Strategies for the Indian Market Essay

1. Evaluate L’Oreal’s entry strategy in the Indian market with respect to the product, promotion, pricing and place decisions? 2. What have been the changes in the marketing strategy of L’Oreal in the last 8 years? Evaluate them with respect to selection of product / market and each element of the marketing mix? 3. What factors helped the rapid adoption of Excellence colorants among its target customers? 4. Evaluate the options available to the management to achieve target sales of Rs. 1 billion in the year 2000. Prepare an analysis of various marketing mix options and decisions within individual mix elements – target market, product, channel, promotion, and price. a) Show the calculations and refer to these clearly as they are used in evaluating options for decisions in the marketing mix. b) Which product/markets should the company focus upon? Mediquip S. A. Session 5: Preparation Questions 1. What were Thaldorf’s major strengths and weaknesses as a representative of Mediquip? 2. Identify each member of Lohmann Hospital’s decision making unit (DMU)? 3. What were the needs, concerns and motivations of each DMU member? 4. What was the relative power position of each DMU member? 5. How well did Thaldorf interact with each member of the DMU? 6. On what date did Thaldorf effectively lose the sale to Lohmann University? Rosewood Hotels & Resorts: Branding to Increase Customer Session 9: Preparation Questions 1. Why is Rosewood considering a new brand strategy? 2. What are the pros and cons of moving from individual brands to a corporate brand? 3. Will the move to corporate branding maximize customer lifetime value? SaleSoft Inc. Sessions 10 & 12: Preparation Questions 1.What is your plan? Do you plan to continue with PROCEED or will you introduce the TH product? Provide support for your plan. 2.What is the buying cycle for PROCEED ? Who are the people involved in the purchase of a CSAS solution ? What is the role of consultants? 3.What is SaleSoft’s current approach to selling PROCEED ? 4.Quantify the benefits of CSAS to a customer using the information given in Exhibit 7. 5.What value does TH provide a customer ? How is this different from the customer value delivered by PROCEED ? 6.What is a Trojan Horse ? How does it facilitate customer acquisition and retention ? 7.How will you price TH ? Assume variable costs of $200. 8.How do you think SaleSoft’s organization structure will affect its ability to sell PROCEED or TH ? 9.How will you support the customers of PROCEED and / or TH? HP Consumer Products Business Organization : Distributing Printers via the Internet Session 13: Preparation Questions 1.What kind of on-line presence do you think HP should have ? Why ? 2.What risks do you see in your strategy? How would you manage them ? 3.Should printers and printing supplies be treated differently ? 4.What would the people at Best Buy think of your plan ? Would it be any different at CompUSA or the same ? What reactions might they have to news of your plans ? Tanishq Session 15: Preparation Questions 1. How did the positioning of Tanishq brand evolve? What factors influenced the changes in its positioning? 2. Why was GoldPlus launched? How do you rate its performance? 3. What is your recommendation to Bhaskar Bhat to target the plain gold jewellery market in India? List the strategic, economic, organizational and brand investment impact of your recommendation. Centra Software Session 16: Preparation Questions 1. What are the customers of Centra buying? What benefits are do customers get from Centra’s products? How should Centra segment its market? 2. Does Centra need a strategy to decide which customers to select or should it fish where the fish are biting? 3. Should Centra use all three channels to sell the three products to all customers or should it use some products and channels to target some segments? 4. How would you resolve the dispute between Reed and Lesser on how to deploy the telesales team? Would you expand telesales? Tata Ace Session 17: Preparation Questions 1. What factors influenced the development of Tata Ace? 2. Is Tata Ace successful? Why? 3. Describe the approaches adopted to develop the Tata Ace, covering product design, distribution, marketing, service, sourcing, etc. which influenced its value to the company and the customer. 4. Evaluate options to the managers of Tata Ace for growth and strategies to face competition? Suggest options for growth in existing segment, new markets, exports, etc. CRM at ICICI Session 18: Preparation Questions 1. List the factors in the macro environment which impacts ICICI’s retail business. 2. What is ICICI’s strategy in the retail financial services business? 3. Why does ICICI want to build long term relationship with its customers? 4. How did it go about selecting and implementing a CRM solution? 5. What lessons on CRM can be generalized from ICICI’s experience?

Salt: A World History

This book was chosen for review because I was looking for a book that has a history of salt and how it affects us today. Mark Kurlansky, the author of this book, earned a BA in Theater from Butler University in 1970. He has worked as a playwright at Brooklyn College, a commercial fisherman, a dock worker, a paralegal, a cook, and a pastry chef. He worked as a journalist for many companies which are, The International Herald Tribune, The Chicago Tribune, The Miami Herald, and The Philadelphia Inquirer.He had twenty-five books published and received the Pluma Plata award for Salt among many other awards. In the introduction of the book, Mark Kurlansky states how he bought a rock of salt in Cardona. He explains how the rock changed from being dry to having a puddle under it as the weather changed. He states that a person who does think that a fascination with salt is bizarre, then they have never own a rock like the one he had. Mark Kurlansky wrote this book because he is fascinated by salt and wanted to write about the history of salt and how it has been used through all these years.He wanted to provide insight of how salt is valuable to us humans. In the introduction of Salt, Kurlansky talks about his view on salt and the people and how it was used throughout history. He includes Welsh Jungian psychologist Ernest Jones input on human obsession with salt. He also includes a list from the book â€Å"One Hundred and One Uses for Diamond Crystal Salt†, by the Diamond Crystal Salt Company of St. Clair, Michigan. One of these uses is that salt keeps the colors bright on boiled vegetables.Part One is titled A Discourse on Salt, Cadavers, and Pungent Sauces and includes six chapters. At the introduction of part one there is a quote that states â€Å"A country is never as poor as when it seems filled with riches† by Laozi quoted in the Yan tie lun, A Discourse on Salt and Iron, 81 B. C. In chapter one, he explains how because of Lake Yuncheng, a lake of sal ty water in China, caused many wars because many civilizations were fighting for it.In chapter two, Kurlansky correctly explains how salt was used to preserve fish, birds by the technique of disembowelment and salting. Also, he includes how the Egyptian people bodies were preserved because of the dry, salty desert sand that they were buried in. In chapter three, the discovery of salt miners in the Durnberg mountain mine. The bodies were dried and preserved and the bright colors of their clothing was preserved by the salt. Salt: A World History This book was chosen for review because I was looking for a book that has a history of salt and how it affects us today. Mark Kurlansky, the author of this book, earned a BA in Theater from Butler University in 1970. He has worked as a playwright at Brooklyn College, a commercial fisherman, a dock worker, a paralegal, a cook, and a pastry chef. He worked as a journalist for many companies which are, The International Herald Tribune, The Chicago Tribune, The Miami Herald, and The Philadelphia Inquirer.He had twenty-five books published and received the Pluma Plata award for Salt among many other awards. In the introduction of the book, Mark Kurlansky states how he bought a rock of salt in Cardona. He explains how the rock changed from being dry to having a puddle under it as the weather changed. He states that a person who does think that a fascination with salt is bizarre, then they have never own a rock like the one he had. Mark Kurlansky wrote this book because he is fascinated by salt and wanted to write about the history of salt and how it has been used through all these years.He wanted to provide insight of how salt is valuable to us humans. In the introduction of Salt, Kurlansky talks about his view on salt and the people and how it was used throughout history. He includes Welsh Jungian psychologist Ernest Jones input on human obsession with salt. He also includes a list from the book â€Å"One Hundred and One Uses for Diamond Crystal Salt†, by the Diamond Crystal Salt Company of St. Clair, Michigan. One of these uses is that salt keeps the colors bright on boiled vegetables.Part One is titled A Discourse on Salt, Cadavers, and Pungent Sauces and includes six chapters. At the introduction of part one there is a quote that states â€Å"A country is never as poor as when it seems filled with riches† by Laozi quoted in the Yan tie lun, A Discourse on Salt and Iron, 81 B. C. In chapter one, he explains how because of Lake Yuncheng, a lake of sal ty water in China, caused many wars because many civilizations were fighting for it.In chapter two, Kurlansky correctly explains how salt was used to preserve fish, birds by the technique of disembowelment and salting. Also, he includes how the Egyptian people bodies were preserved because of the dry, salty desert sand that they were buried in. In chapter three, the discovery of salt miners in the Durnberg mountain mine. The bodies were dried and preserved and the bright colors of their clothing was preserved by the salt.

Critical Thinking and Clinical Competency Essays

Critical Thinking and Clinical Competency Essays Critical Thinking and Clinical Competency Paper Critical Thinking and Clinical Competency Paper Essay Topic: Critical Thinking   The professional advancement for nurses is a lifelong process that can be achieved through continuous education and efficient clinical development. The primary objective of nurses’ professional development is to sustain clinical competency to enhance patients’ care outcomes. The nurses’ responsibility is to maintain professional standards and knowledge to be able to implement highest levels of medical services to patients and members of the community. To provide an efficient and safe patient care nurses must implement in daily practice respectively developed critical thinking competencies. The purpose of this paper is to inform readers on how the critical thinking is used in clinical practice, how to employ critical thinking strategies to improve clinical competence, and connections between critical thinking, scholarship, and practice. The nursing leaders task is to determine the individual competencies that primary care nursing staff must advance to improve comprehensive critical thinking. Berkow, Virkstis, and Steward (2011) proposed that the â€Å"conducting an assessment of frontline nurse critical thinking is a necessary, yet frequently overlooked first step in improving this essential component of nurse performance.† To provide nurses with better understanding of concepts of critical thinking, the initial step is to identify individual strengths and weaknesses therefore to enforce necessary evaluation and implementation. The critical thinking proficiency might be mastered at any time of nurses’ professional career. The Critical Thinking Diagnostic (CTD) is a persuasive instrument used in evaluating core critical thinking competencies along nursing staff. It was developed by Nursing Executive Center in 2009.

Cyanide Poisoning From Apples, Peaches, Cherries

Cyanide Poisoning From Apples, Peaches, Cherries The weather is nice, so I was out looking at trees and shrubs to add to my garden. I noticed the tags on trees from the Prunus genus (cherries, peaches, plums, apricots, almonds) carried the warning that the leaves and other parts of the plant can be toxic if ingested. Thats true of other members of the rose family as well (large family which includes roses, but also apples and pears). The plants produce cyanogenic glycosides which can lead to cyanide poisoning in people and animals if enough of the compound is ingested. Some leaves and wood contain relatively high levels of the cyanogenic compounds. Seeds and pits from these plants also contain the compounds, though you need to chew several of the seeds to get a dangerous exposure. (This Letter to the Editor of American Family Physician cites references for fatalities from apple seeds and apricot kernels, in addition to other plants.) If you swallow the odd seed or two, dont be concerned. Your body is well-equipped to detoxify low d oses of cyanide. However, consult poison control if you suspect your child or pet (or farm animal) has eaten several seeds. If youre out camping and want sticks for roasting hotdogs and marshmallows, avoid using twigs from these plants.Apple Seeds Cherry Pits Are Poisonous | Drugs from PlantsPhoto: Darren Hester

International etiqute Research Paper Example | Topics and Well Written Essays - 1250 words

International etiqute - Research Paper Example India hosts people from different religions and languages. There is a majority of Hindus, followed by Muslims, Sikhs and Christians. Languages spoken include but are not limited to Hindi / Urdu, English and Punjabi. Business trends in a country are immensely influenced by the social and cultural norms prevailing in that country. Likewise, business in India is unique in nature. Indians are greatly influenced by the English people who have ruled them for centuries in the past. Accordingly, good business culture in India is considered one that would conform to the Western standards in terms of business language, dress codes, ethics, organizational structure and functionality. Generally any person who can speak good English is considered literate and qualified for many types of opportunities in the market. Indians are generally polite and sharp. Usually, they would frequently be observed making promises on petty matters to convince the other person. India generally has a 5 day working week, Monday through Friday, with 8 working hours in a day, which includes a 1 hour lunch break. However, in some organizations, it is also compulsory for workers to work on Saturday. â€Å"Business hours are usually from 9.30 to 5.30pm (weekdays) with a lunch break from 1pm to 2pm, and Saturdays from 9.30am to 1pm.† (www.iexplore.com, n.d.). However, (Nita, 2008) mentioned in her report that the official work week in India consists of 48 hours which starts from Monday and ends on Saturday. Sunday is officially declared as a holiday. Use of fax as a medium of communication is quite frequent in Indian business culture. Although this seems quite simple and easy, yet managers can not be approached directly through a phone call, unless a formal appointment has been taken following the proper hierarchical procedure. Confidential matters are not discussed in emails and spams are not replied. Additionally, in writing business letters or other documents,